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Home > Customer Success > Case Studies >
Society of Financial Service Professionals – Measuring Tangible ROI
After a thorough analysis of the programming, staff, equipment, maintenance, cost and time required to develop and sustain their own online events - the IT Director for SFSP recommended using an ASP like a2z to develop both an online registration and trade show for the association. This 25,000-member-strong society contracted a2z to develop a fully e-commerce enabled online registration system and trade show including the execution of a marketing campaign for their online trade show. This program includes e-mail marketing components; e-commerce for registration and virtual booths; instant confirmations; individual, personalized itineraries for both the conference program and trade show - including personalized/individual floor plans for every attendee; plus a2z’s detailed data and financial reports for marketing and management of both the live and online events.
See the solution at http://www.societyforum.com
Benefits:
- Enhanced ability to promote SFSP’s conference and live trade show, more often, in less time, at less costs, and generate greater attendance.
- With a2z’s marketing assistance, generate additional revenue from online booth upgrades.
- Elimination of data entry typos and duplications.
- E-mail confirmations saved hours-and-hours of staff time.
- Significant reduction in customer calls for conference information and details. Ability to manage the conference and live trade show more effectively.
- Ability to instantly access real-time marketing and management data including revenue and A/R reports; heaviest/lightest volume periods; tracking areas of attendee interest; effectiveness of mailings, and much more.
| Cost Savings: |
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Estimated 25% reduction of staff time for Registration due to reduced handling for mailed-in and faxed reg forms, customer service calls, database entry, mailed/faxed confirmations, etc |
$12,000 |
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Estimated savings in IT staff time (approx. ½-year) by outsourcing programming and development of basic web site for conference and trade show, reg features including E-commerce, data mining, reporting and tracking features |
$15,000 |
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Significant reduction in out-going long-distance service calls |
$1,250 |
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2nd-year cost saving benefits (like the MED Week case study below) similar to 1st-year |
$28,250 |
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Estimated reduction of printed brochures from 128,000 to only 40,000 pieces due to availability of program information online. Significant savings in printing costs ($6,000) and postage costs ($16,000). |
$22,000 |
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Total Estimated Savings |
$78,500 |
| ROI: |
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Estimated revenue from the sale of upgrades including online catalogue pages, instant literature request, lead tracking, and hyperlinks, for online booths: approx. 25% of exhibitors at $200 - 10% at $500 - 5% at $1,000 |
$22,000 |
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Estimated income from sponsorships of selected pages and features of online conference and tradeshow i.e. Product Search, Floor Plan, etc. Estimated at 5 @ $5,000 each |
$25,000 |
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Total Cost Savings from Above |
$78,500 |
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Less cost of a2z online registration, conference and virtual trade show program. (revenue share not included) |
($21,600) |
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Total Estimated ROI |
$103,900 |
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