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ChirpE

Winner of TSE 2009 Innovation Award

Trade Show Executive Magazine, June 09 issue ChirpE Brings Website, Social Media to Show Floor The introduction of ChirpE by a2z, Inc. ties show organizers closer to the social media services used by attendees and clears away any lingering obstacles to the use of mobile phones to access show information. The new application earned a2z a Trade Show Executive 2009 Innovation Award. The mobile application was designed specifically for use in a trade show environment and, equally important, is user-friendly. It also operates on all major smartphone brands. Read full article >

ChirpE automatically ports event website content and a searchable exhibit floor plan to any mobile device (not just iPhone) and also to a Facebook application. Event organizers significantly expand the accessibility of their event website, improve attendee engagement, and have a new tool to help attendance acquisition. ChirpE is superior to other mobile solutions for the exposition industry because it is fully integrated with the event website.

ChirpE is available in two editions - basic and premium. Learn which edition best meets your needs.

Request a demo to learn which version best meets your event needs.

Benefits

• Delivers the Power of eMarketing and networking on a mobile application for attendees
• Additional revenue generation opportunities for show organizers and exhibitors
• Capture new attendees through viral marketing
• Keep attendees engaged with industry and event updates
• One more step towards greener, environment-friendly events
• NEW - ChirpE app for Facebook extends the power of ChirpE to this popular social networking site

Features

• Search for products, exhibitors and sessions
• Add exhibitors and sessions as favorites and create personalized agendas
• Access real-time floor plan from mobile devices
• Keep up with industry and event happenings by leveraging the social “buzz” features
• Easy to use, directly linked to main event website in real-time
• Seamless integration with LinkedIn® and Twitter®
• Works on all major smart phones, no download or settings required
• NEW - Event details and personalized itineraries synchronized in real-time between Facebook®, ChirpE and event website
     

Frequently Asked Questions

Q. What is ChirpE app for Facebook?
A. ChirpE app for Facebook is a new application that automatically publishes event website content on Facebook, reaching Facebook's 250 million current users without requiring any additional effort on the part of the show organizers. In addition to a tradeshow floor plan (updated in real time) being accessible within Facebook, attendees can also view and search for exhibitors (keyword, exhibitor name and product category) and education sessions (keyword, track, day/time). For shows that offer online exhibit booths, that information is pushed to all platforms in real time, too. When Facebook users add a trade show as a favorite event, news and updates about the show can be automatically posted on their walls.

The event website, mobile product and Facebook app are all fully integrated—any exhibitors or sessions that attendees add to their favorites from any of these locations will get added to their profile in all locations. Facebook users can also populate personalized agendas, write comments and read those of other users, and more. ChirpE, mobile and Facebook applications, also have a built in integration with Twitter.

Q. What revenue streams does ChirpE offer to event managers?
A. ChirpE allows expo and conference managers to offer their attendees a mobile platform for accessing event information on the web, strengthen social communities and continuously share information about an industry or event. This valuable access to attendees offers exhibitors one more way to capture, engage and educate their target audience about their brand, products and special offerings. Event managers can realize additional revenue streams by offering sponsorship opportunities to their exhibitors and partners on this platform. Banner ads can also be offered on ChirpE and on notification emails.

Q. How do attendees use ChirpE?
A. Attendees use ChirpE to replace bulky exhibitor guide and cumbersome printouts with the smartphone that is already in their pocket. Among other things, ChirpE allows them to:

• Access real-time floor plans and search for products, specials, exhibitors and sessions
• Add exhibitors and sessions as favorites and create personalized itineraries. Personal itineraries and favorite exhibitors are always in sync on all three platforms
• Electronically compare their existing connections from Outlook, LinkedIn, Facebook, Twitter, etc. against the registration database to accelerate and increase networking
• Help organizers promote the event by sharing content to their Facebook Wall and engaging in discussions with attendees, speakers and exhibitors
• Navigate the show onsite without printouts and information kiosks

Q. How do exhibitors use ChirpE?
A. Exhibitors use ChirpE to generate new leads and reach their target audience in a more effective manner: ChirpE allows exhibitors to:

• Increase the number of eye balls viewing their online booth. Website analytics, for ChirpE mobile and Facebook, often exceed 20% of all traffic and page views
• Help promote their show participation to their Facebook network
• Engage in discussions with attendees utilizing the ChirpE Facebook app
• Electronically compare their existing connections from Outlook, LinkedIn, Facebook, Twitter, etc. against the registration database to accelerate and increase networking

Q. How do show managers use ChirpE?
A. Show managers use ChirpE to easily, and affordably, extend their event to both mobile and social media platforms with very little extra effort. ChirpE allows them to:

• Dramatically improve web traffic, return visits and SEO
• Capture new attendees through viral marketing and to improve attendee engagement
• Deliver improved ROI to exhibitors and sponsors through increased exposure and attendee engagement
• Go green and save money! Thick show guides are being replaced with mobile applications
• Communicate important announcements and to create excitement around the show, via the Buzz feature
• Generate sponsorship dollars

Q. What is a buzz in ChirpE?
A. A buzz is a text message posted on a ChirpE channel by a designated Community Reporter or Authorized User. A buzz message may contain:

• Information on key happenings
• Important reminders
• Venue or room change updates
• Attendee comments and suggestions on sessions to attend and booths to visit
• Updates on raffles, auctions and other special events
• Announcements about show specials and booth giveaways
• Recognition for sponsors and partners

Q. Who can read buzz messages?
ChirpE allows two types of channels to two different audiences:

• Public channels: Messages posted on public channels are visible to all ChirpE users
• Private channels: Messages posted on private channels are visible only to the designated Community Reporters with “post” access for that channel.

Q. Who can post buzz messages?
A. The show manager decides who should have the access to post buzz messages. In ChirpE, these authorized users are called “Community Reporters”. Community Reporters may include:

• Event staff
• Industry reporters
• Designated buyers and attendees

"ChirpE is the first social media application that delivers the power of eMarketing and networking on a mobile device that benefits both show management, exhibitors and attendees. No surprise that a2z, Inc. is the first supplier to launch an innovation of this magnitude for the events and exhibitions industry."
                 - Stephen Nold, CEO, Advon Technologies